Crank Dat Social « In . Life

Crank Dat Social

29Mar08

Topping almost 50 million views with 1000’s of video responses. The social age is here.

What is social?
It’s all about you and the content you produce distributed by the networks of social medium.
The advent of web 2.0 it’s all about networking music, movies, friends, food, photos, everything.

Garage bands all over the world can now post their music on social networking sites such as Virb and MySpace and gain thousands / millions of listeners worldwide.

Traditionally where it used to be a record company agent who approached talented artists for a career this creates a platform where anyone can become the next internet sensation.

Record companies, and publicists are all going to be forced into extinction as their purpose is useless as through networking of the social the public view is not needed. With this being said I’ll touch on one such social to mainstream music artist.

DeAndre Cortez Way know as ‘Soulja Boy’ a teenager who now competes with top artists on the billboard charts is a excellent candidate and is the most clear example the power of social networking on the internet is.

Soulja boy who wrote and produced his album started promoting it on YouTube and MySpace pages and became such a huge hit by the power of people and networking. This is the future of new music artists.

To clearly understand analysing the music video of Crank Dat, Begins with two children choreographing the dance only to the record manager (Collipark) to explain “who is Soulja Boy? And what the heck is that dance?” with the children looking at each and replying “who’s Soulja Boy??”

The scene then begins with Mr. Collipark chatting in a rather unorthodox way with Soulja Boy through Instant messenger and throughout the way discovering this untapped internet savvy teenage market.

All throughout the video we see the record head confused looking at people performing the same dance he sees that the children were at the begging of the video. As if he just woke up to the teenage social media age.

The dance impersonated by thousands of video responses on YouTube all help the evolution of the music not just as hearing form but as social intertwinement.